Jaguar has roped in actor and musician Idris Elba to help promote the new Jaguar XE. Idris Elba has to travel 750 miles across four nations to reach Berlin from London, where he will deliver the Jaguar XE for its German launch and subsequently DJ at a special pop-up party.
The journey was scheduled to be covered in a four-part documentary, the first part of which was released on YouTube. The 2-minute video shows the star auditioning bright young actors at the National Youth Music Theater (where he himself first started his career) before he is seen stepping into a Jaguar XE and driving off.
The Jaguar XE houses a 2.0-liter four-cylinder diesel 163PS engine, and boasts class-leading fuel economy and the state-of-the-art gadgetry; all packed into one elegant and beautiful body.
The next part of the documentary will be available online starting 15th February, with the finale in Berlin following a week later on 22nd February.