London Design Museum will display the XE word cloud sculpture between September 5 and October 6 and is made of 95 words from different languages such as English, French, German, Italian, Spanish, etc. The Jaguar design team has designed the aluminium installation so as to celebrate the debut of latest vehicle form the company on 8 September – the XE sports saloon. A number of creative experts from different fields of designing got together to help in the graphic artwork, stage design and metal work of the word cloud representation. The team that was involved in the opening ceremony of the London Olympic was the one that created the words through computer modeling and used metal craftsmanship.
The Jaguar XE will get unveiled in the hotter XE S variant at the Paris Motor Show and it is worth mentioning a laser head-up display, the new eight-inch InControl infotainment system and 75 percent of the body made of aluminum.