Today's Auto News

Bridgestone Americas Launches New Performance-Focused Brand Campaign, Chief Marketing Officer of BATO, Philip Dobbs said, “The commercials dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink. In these commercials, we attempt to demonstrate the Bridgestone technologies that drivers can rely on when they need it most.” New Super Bowl ads for Bridgestone Americas Brand Campaign will be broadcasted by NBC on 5th February 2012. Super Bowl XLVI will be the 42nd annual championship game of National Football League and this year it will bring lots of fun and excitement for game lovers. Bridgestone Americas has intelligently designed theme of its new ad campaign and associated it with Super Bowl because i...

If you are thinking about buying some of the latest cars that are available in the market you also need to think about the car insurance that you will go for that can help you out to stay secure when you need some roadside assistance. There are many car insurance companies that can provide you with cheap car insurance especially when you are browsing the internet. However, when looking for car insurance you need to make sure that you look for breakdown cover options as well because that is really important feature that people normally miss out and regret later on. It sounds strange but people think that going for cheaper auto insurance will help them save extra money but the fact is that they actually add lot of pressure on their annual expenditure because cheap auto insurance does n...

Honda is really focusing on the cars that they are launching and therefore Honda has decided to unveil the all new Honda Accord Coupe Concept that will make a great impression to Honda’s portfolio. Honda has decided that they would like to provide more details about the most popular car in the midsize car segment. So far, Honda has provided some information about the new powertrain that they have included in the new 2013 Honda Accord Coupe Concept but they will reveal the rest of the information at the North American International Auto Show where Honda will call for press conference for all the media people. For people who cannot make it to the press conference they can watch the entire event happening from the webcast that will be available on January 10 at 9:20 a.m. EST. Honda ha...

Honda has always been working hard to provide complete satisfaction to their consumers and therefore they have recently launched their new campaign called Your Honda Your Way. With this new campaign Honda is allowing consumers to create their own exclusive package while they are buying new Honda vehicles. Talking more about this new campaign for better customer satisfaction Honda said that buyers now have the choice to select different offers that they feel suits their needs including four years of complimentary servicing, insurance contribution and even extended guarantee. Honda feels that this will help them to gain more customers in the future because customers now have the choice on their side. Honda also revealed that all the customers who are interested in purchasing Honda Jazz...

Auto shows are really becoming popular all over the globe and therefore consumers are really looking forward to the North American International Auto Show that will be happening in Detroit from January 9, 2012. Honda has already lineup some of the best cars that they would like to showcase to their consumers but they are really looking forward to unveil their all new Honda Accord Coupe concept vehicle at the auto show. For this they have arranged a live webcast on January 10 which begins 9:20 a.m. EST and all the media personalities and consumers are welcome to view the webcast. Honda has also announced that soon after the press conference is complete they will allow the download of the video from the website. John Mendel, Executive Vice President of Auto Sales at American Honda ...

Protection is a word that brings relaxation in every mind. Irrespective of the area, protection is always known to bring positivity. It helps people in having a good and stress-free time. When people wish to protect each of their belongings, cars have their own importance and priority. So, people who own car are advised to take up the option of car insurance in order to avoid all unwanted problems. It is a thing that should be accompanied with a car at the time of its purchase. So, the car insurance answers help one in knowing the details of insurance plans that help people in getting the best. This option is always known to provide necessary assistance to people when they need it the most. There are various things that are required to be known in the world of insurances for having a...

There are some automotive companies who are well known for the kind of high performance luxury cars that they make and Lexus is one such brand that stands for luxury combined with high performance. Lexus has been making some new cars for the year 2012 but they have recently announced that they will debut their new Concept Vehicle at the 2012 North American International Auto Show that will happen in Detroit in January 2012. Lexus has mentioned a lot about the new interiors that they have provided in the concept vehicle and they are sure that many consumers will appreciate it. The interior and all the designing of the car has been done by Calty, a Californian design studio that has designed many other Lexus vehicles in the past. Lexus has also emphasized on the new car model and desig...