Innovation is really important for all automobile companies especially when the market competition is tougher than ever before. Ford has been spending a lot of money on new technologies and innovation that they can incorporate in their vehicles. Ford has now made an announcement that the Ford Silicon Valley Lab is officially open for business in Palo Alto, California. The company said that they have always believed that better innovation can bring out better vehicles in the market and this lab will focus on big data, open source innovation and better user experience.
Ford’s Executive Chairman, Bill Ford said that computer and consumer electronics are really important to bring major changes in the automotive industry and therefore they will bring out the best technologies that can help them to provide better driving experience to the users. He said that the new office will focus on driving consumer technology and how it can be upgraded in the future.