The new MINI was showcased in three different cities across three continents over the period of three days this week, earning a lot of appreciation from car lovers in London, Los Angeles and Shanghai.
The latest MINI is a class apart in its category of small cars, offering a number of modern features including safety and functionality, without compromising on the traditional exterior and interior touch of the vehicle. A number of different enhancements have been made in this model to make it the best MINI till date. During the first quarter of the next year, the new MINI will be globally launched.
London
The first MINI was made at the BMW Group/MINI plant in Oxford and the latest model was shown for the first time on this
venue earlier this week. In order to celebrate this wonderful occasion, BMW had invited about 500 guests at the Sorting Office venue in London. The amazing party was efficiently organized and the list of invitees included many celebrities including singers; Ellie Goulding and Lianne La Havas, and actresses; Laura Bailey, Kelly Eastwood and Jaime Winstone.
Los Angeles
The latest MINI was unveiled on the US soil on Tuesday at the Kim Sing Theater in Los Angeles. While Passion Pit, an extremely popular American electro-pop band performed during the event, 175 people were officially invited to attend the occasion.
Shanghai
On Thursday, it was time for the new MINI to get unleashed in Shanghai, which happens to be one of the most populated cities of the world. The event was organized at the beautiful Waterhouse location in South Bund. A popular band, Gossip, and its front woman, Beth Ditto, who have been great fans of the MINI since the MINI United Festival in 2012, performed in the show and won the hearts of hundreds of fans who were present to witness the new MINI.