Fiat has been trying to improve their brand popularity across the world with the all new Fiat 500 that was showcased at the 2013 Vans US Open of Surfing. Fiat stated that they want to take the Fiat 500 models to new places around the world and this time they have decided to come up with three specially constructed Fiat 500 models built on top of high powered personal watercraft. Fiat said that these new cars will also entertain the crowd at the Huntington Beach in California during the event showcasing the unique abilities of the car in the event.
During the event, Fiat will bring out three Fiat 500 in Rame, Fiat 500 Cabrio in Bianco Perla and Fiat 500 Abarth in Rosso color will entertain the crowd by gliding on the waters of the Pacific. Fiat said that they will be with the crowd on the opening day of the surfing event. Fiat also said that they have also come up with some extra watercrafts which also includes the all new Fiat 500L but the automaker has decided to keep that information discreet at the moment as they will surprise the audiences and the crowd on the opening day of the surfing event.