Why Certain Cars Are Never Bought by Some People
Some people are flexible about what kind of wheels they will buy and others are quite inflexible. Ask a veteran car salesperson about what they have seen through the years and you are likely to hear some funny stories.
Recently, J.D. Power and Associates has released the results of their annual U.S. Auto Avoider Study and the results are amusing. The study, in its 13th year, looks at the reasons consumers purchase or reject certain models of vehicles. Here’s the top five reasons that car shoppers avoided certain cars.
Costs Too Much:
17% of car shoppers said they avoided a certain car simply because it costs too much money. Many shoppers have some sort of figure in their mind that is the most they would like to pay for a vehicle. While this figure might have a little wiggle space, few buyers can be swayed far from the initial figure.
Worried About Reliability:
Many vehicle shoppers are concerned about reliability. To them, this could be the most important attribute of a car. In this year’s JD Powers study, 17% expressed a concern about reliability when it came to avoiding a car. Such consumers tend to lean towards Japanese cars such as Hondas and Toyotas.
Didn’t Like the Cabin:
Sometimes, car purchasers are extremely “interior sensitive”. Since they might be spending tons of time inside the car every week, the interior really needs to be just right. The choice of seating material (cloth or leather) and the color are important to many individuals. According to the sales manager at Wolfchase Chrysler Dodge Jeep RAM, a full-service car dealer in Bartlett, TN, this is definitely true! Whatever the case, 18 percent of shoppers avoided a certain car because the interior just wasn’t appealing.
Didn’t Like its Exterior Design or Look:
The top reason shoppers avoid certain cars is that they just do not like the exterior design. According to the JD Power study, 31% of car shoppers rejected a car simply because they didn’t like the exterior design. This is a testament to all the effort that car companies put into the design of their vehicles. They have known for over a century that the design of a car is frequently what makes a consumer want it. Want an example? Consider the Pontiac Aztek. It earned itself the description as the “Worst Car Ever Sold in America” by the LA Times solely due to its looks.
Did Not Like the Image Vehicle Portrays:
Of those surveyed, 16 percent said they didn’t like the image a specific vehicle portrays. If a consumer purchases a Toyota Prius, for example, they’re sending a signal that they are “a green consumer” and maybe even lean toward liberal causes. This may be distasteful to some consumers. In essence, the choice of the vehicle somebody purchases is a personal one.
We hope that this article has provided you with some interesting information about why people make the vehicle choices that they do!