New Performance-Focused Brand Campaign of Bridgestone Americas

by  |  On January 12th, 2012  |  In Car Articles

Bridgestone Americas Launches New Performance-Focused Brand Campaign, Chief Marketing Officer of BATO, Philip Dobbs said, “The commercials dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink. In these commercials, we attempt to demonstrate the Bridgestone technologies that drivers can rely on when they need it most.” New Super Bowl ads for Bridgestone Americas Brand Campaign will be broadcasted by NBC on 5th February 2012.

Super Bowl XLVI will be the 42nd annual championship game of National Football League and this year it will bring lots of fun and excitement for game lovers. Bridgestone Americas has intelligently designed theme of its new ad campaign and associated it with Super Bowl because it is well aware of the fact that the whole world is desperately waiting for this championship series. Theme of this performance focused brand campaign is “Time to Perform”, Bridgestone seems to be very serious and focused this time because it knows competition is very tough and hard in international market.

Philip Dobbs smartly defended this ad campaign and said, “As the Official Tire of the NFL, the NHL and the PGA TOUR, Bridgestone Americas is excited about our new brand campaign, which creatively integrates our sports marketing initiatives with our specific product lines and their unique characteristics. We have created an imaginary environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports.”

Bridgestone Americas is very optimistic about the success of “Time to Perform”; time will judge the fate of this new brand campaign.

Jyotsna Ramani is a passionate writer and an avid globetrotter. She had a knack for writing since her early years, though that was mostly letters to her penpals and jotting her thoughts down in her "Dear Diary". Over the years, she realized how her hobby could turn into a full time career and she started writing web content, books and pieces for local magazines. There has been no looking back ever since.

Comments

  1. Cyril

    Best of Luck to Bridgestone Americas for the success of this new performance focused brand campaign.

  2. Casper

    Time to Perform sounds an awe-inspiring campaign of Bridgestone Americas.

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