Mahindra & Mahindra is one of the topmost automakers in India. They manufacture cars as well as two wheelers and they are considered as the second biggest Indian carmaker after Maruti. Mahindra offers all types of passenger cars (together with electric vehicles) and commercial vehicles that are tough, reliable, environment friendly, and fuel-efficient.
Mahindra was one of the first companies to introduce the concept of utility vehicles in India. It was in 1947 that the company introduced the iconic Willys Jeep in India. The Willys Jeep was one of the top selling vehicles of its time. Even today, the Mahindra Thar JEEP, which is hailed as the successor of the Willys Jeep, is a favourite when it comes to off-road adventures and jungle safaris.
In fact, if one looks at the history of Mahindra, it can be observed that the company was the pioneer in the SUV segment in India. Mahindra popularized the concept of SUVs in India. The company’s flagship vehicles, Scorpio and Bolero, revolutionized the Indian car industry by offering better off-road vehicles. These two cars have been the top sellers for Mahindra ever since they were introduced. Moreover, these cars are exported to many other markets like Australia, Europe, Latin America, Malaysia, South Korea, and South Africa among others.
The compact SUVs from Mahindra, Quanto and XUV500, have also proved themselves and are considered top sellers. The Xylo is one of the other SUV models that have done a wonderful job in terms of sales for Mahindra.
Mahindra Verito is a sedan, which has performed reasonably well in the Indian car market. It can be termed as the only successful non-SUV from Mahindra as some of the other models from the carmaker did not find much popularity among the buyers.
Mahindra is also perhaps the only Indian company that has shown much interest in the electric vehicle segment. Consequently, the Mahindra Reva brand of electrical vehicles features in the top performer list. Even though the car got only lukewarm response in India, the Reva is exported to other countries like Norway, Nepal, and Sri Lanka, where it is a top seller.
In short, it can be concluded that although Mahindra offers all types of cars, it is the SUVs, which has consistently delivered good results for the company. In addition, the commercial fleet of Mahindra is also impressive and most vehicles are bestsellers.
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