Lincoln has always been known as one of the premier automobile makers in the United States but now the company has decided to look out for some emerging markets like China. Lincoln made an announcement that the Chinese customers today are looking out for better levels of luxury and the company has all the options that the customers in China are looking out for. The company said that they will provide with personalized brand experience to some of the top Chinese customers who are looking for specific needs.
The company announced that new Lincoln vehicles will be available on sale in China in the second half of 2014 through an independent dealer network. The company is already looking out for network of dealers that can sell their vehicles and products in the Chinese market for those who are looking for stylish and luxury vehicles. Alan Mulally, Ford Motor Company President and CEO said that bringing Lincoln to the Chinese market is their way to expand their market in Asia and their commitment to serve customers that need top class luxury vehicles for their needs. He said that the company recognizes the potential growth of China and will provide them with the best vehicles that can enhance the overall luxury driving experience.