It is for the first time that Lexus is entering the entry-level luxury crossover market and for that Lexus has launched an integrated marketing campaign to debut the all new 2015 Lexus NX. The new marketing campaign focuses on how Lexus NX is much more than a regular crossover and how it manages to blend high-end design with better utility that most customers want. The campaign will also focus on the sleek aggressive design and exterior of the vehicle that will attract highly engaged youthful audience. Lexus is claiming that their new entry-level crossover is fun to drive and at the same time ready to take on any adventure.