Cadillac is trying to make the best use of the Olympics event that will be the marketing ground for the all new 2013 Cadillac ATS. The company said that they will unveil the all new 2013 Cadillac ATS Vs The World film series that will be available during the Olympics Opening Ceremony. The company said that they have come up with series of dynamic films that will show how the all new Cadillac can challenge some of the toughest terrains and extreme road conditions without any problems. The company also said that these films will be of 30 seconds and 60 seconds and will be aired on television on July 27.
Don Butler, VP of Cadillac Marketing said that ATS has been developed to be one of the best sedans in the world but it can also take some of the toughest vehicles that can have better off road performances. He said that the cinematic adventures will take the 2013 Cadillac ATS from deserts of Morocco to the streets of Monaco and also through Guoling Tunnels where the focus will be on car’s driving ability and superior performance. The car has been redesigned from ground up and has powerful chassis and advanced technology to beat the best vehicles in the world.