BMW Motorrad Makes History in Sales Record

by  |  On January 17th, 2012  |  In Auto News, BMW

Most consumers normally attach BMW with the best cars that are available in the market but internationally, BMW does have a strong market in motorcycle segment as well. As per the latest announcement made by BMW the BMW Motorrad sold more motorcycles in the year 2011 than ever before in the history of BMW. The company went on to sell more than 104,286 units in the year 2011 compare to the previous year when they only sold 98,047 units. This means that the company has improved the sales by 6.4% compare to the sales of the previous year. This is a great achievement for BMW where they have surpassed their own record in twelve months period.

BMW Motorcycles

The company also announced that they were able to improve the sales in the 500cc segment and they have been able to achieve 12% profit which is double in just four years. Hendrik von Kuenheim, General Director of BMW Motorrad said that the results are just outstanding and that the result also shows that they are on the right track with their products and marketing strategies. He also mentioned that they have been improving their sales record every consecutive year even in the challenging market environment. The sales record also shows that Germany remains the largest market where BMW has been able to make their sales grow. The company has been able to achieve 16% growth compare to the sales figures they have got in 2010. BMW Motorrad also said that they have seen growth in the 500cc motorcycle market and they will focus on it in the future as well.

Jyotsna Ramani is a passionate writer and an avid globetrotter. She had a knack for writing since her early years, though that was mostly letters to her penpals and jotting her thoughts down in her "Dear Diary". Over the years, she realized how her hobby could turn into a full time career and she started writing web content, books and pieces for local magazines. There has been no looking back ever since.

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